Coffee production may seem like a magical act in a faraway land. For consumers, it can be a real challenge to identify with the stories we, the coffee sellers, roasters or baristas, tell. Especially in the 21st century, where all the information we consume is presented visually and in just a few minutes or even seconds. But it’s so important for both – the coffee drinker and the producer.
According to NCAUSA, although the U.S. is not the largest consumer of coffee per capita, it drinks more coffee than water, with 43% of the coffee consumed being specialty. Most specialty coffee drinkers belong to Generation Z. According to Statista, this generation spends the least time of the day reading. In this respect, it makes no sense to address our main customer base with reading material, but to introduce them visually to coffee producers.
Our vision isn’t only to appeal to customers, but also to create a unique and meaningful experience. Buying products directly from the producer at the local market is a special experience which highlights the taste of the food. We want to give coffee consumers the same opportunity and present easily accessible and engaging content that allows them to take a short virtual trip and meet the producer themselves!
Education can be an answer to many hardships. Once consumer countries realise that the same people are on the other side, the value of the product will increase and the quality of life at the origin countries will be improved.
Our Team
We are a team of professionals from different backgrounds, with diverse set of skills and knowledge. By combining those we are able to bring you the highest quality coffee content.
Agnese Sokolovska
London Coffee Master 2021
Our coffee and communication expert Agnese Sokolovska has been working in the coffee industry for ten years. She has lived around the world, learning different mentalities and gaining a deep understanding of the coffee industry. Agnese has worked in some of the largest coffee consumer countries as a barista, roaster, coffee manager and green coffee buyer. During the time she is not working, she dedicates her time to volunteering in coffee origin countries and other projects around the globe. She is passionate about human relationships and dreams of filling the gaps in the specialty coffee industry. Agnese became the London Coffee Master in 2021 and a certified Q Arabica Grader in 2022.
Alvils R. Bijons
Photography & Visual
Professional photographer and graphic designer with a passion for capturing the essence of life. With years of experience in reportage, live events, concerts, product and food photography for social content, and portraits from ministers and lawyers to contemporary dancers, Alvils developed a keen eye for detail for finding beauty in unexpected places and faces. He has worked on a wide range of design adaptations, from branding and logos to web design. “Throughout my career, I’ve been fortunate enough to meet amazing people and visit incredible places, all thanks to my love of visual art for over 18 years.”